Over nearly a decade I’ve undertaken research with designers, materials scientists and material communicators to explore how to better communicate materials.

Through this research, I found numerous ways we can improve the communication of new materials. These insights have been tested, verified and implemented, through workshops, interviews, and practical applications.

Study of  300+ designers

To explore this research over 300 designers have been spoken to, focus groups and workshops have allowed for exploration of what communication techniques work and how those that don’t can be improved.

International workshops

This research has resulted in me being asked to provide workshops in the UK, Italy and Holland. Offering insights on how to communicate materials as well as providing support to designers to select materials for their projects.

Work with MaDE

As part of this research, I was invited to work with the Materials and Design Exchange and have supported them as an adviser.

This resulted in the Crim framework

The communicate radically innovative materials (CRIM) framework is for all those who are looking to communicate radical material innovations to designers. It is most useful to those who have a strong understanding of the material’s features. This system while designed for radically innovative materials is a fantastic tool to communicate many innovations. It builds on the existing knowledge of those you are reaching out to rather than trying to push a truckload of new knowledge as well as your innovation. CRIM offers a simple addition, no more than a few sentences that is proven to change how people consume the rest of your communications.

Before CRIM framework
  • Fully feasible
  • Partially feasible
  • Unfeasible

When designer were given resources, taken from current material libraries, data sheets and marketing information for materials, over half of them failed to make ideas that were feasible. Often failing to understand the innovation or limitations of the materials.
(Data collected from workshops involving 127 designers)

After CRIM framework
  • Fully feasible
  • Partially feasible
  • Unfeasible

When provided the same data, under the same conditions, but with the extra detail offered by the CRIM framework 84% of the designs created were completely feasible, eliminating many of the problems seen in the first workshop.
(Data collected from workshops involving 122 designers)